Meet Our Team
Jill Williams: Co-Founder, Vision and Voice Director
Jill Williams leads the creative and strategic direction behind brands, programs, and campaigns that resonate. She specializes in shaping meaningful narratives, building aligned communities, and translating big-picture vision into purposeful messaging, content, and experiences.
Jill's unique, attention-grabbing, and converting strategies are expertly planned and delivered thanks in part to her extensive experience in marketing strategy development, team leadership, and award-winning execution. As the Producer, Jill crafts innovative strategies and content that help clients reach their vision and stretch beyond to stand out in their field.
Jill brings 25+ years of marketing and business development experience — from industry giants like Enbridge and Steelcase to her own award-winning ventures, including Leap Studios and Dance Safe Council Canada. Named Most Resilient Small Business by the Calgary Chamber and an RBC Women of Influence nominee, Jill builds bold, high-impact campaigns that connect, convert, and leave a lasting mark and legacy.
"I love big vision, small details, and the power of connection. The best way to build a successful business is to know exactly who you’re building it for — when you nurture your community with care and intention, they don’t just show up; they turn to you as their trusted advisor, creative partner, and biggest cheerleader."
Ziad Mounib: Co-Founder, Visual Content Director
Ziad Mounib is an accomplished Director and videographer known for his sharp eye in capturing movement and crafting visuals that leave a lasting impact. With expertise in translating vision into powerful imagery,
Ziad elevates each project to tell a story that resonates. His work drives success for clients across diverse fields by blending artistry with strategic insight, ensuring every frame not only captures attention but also aligns with client goals. Whether through dynamic movement or still scenes, Ziad’s direction amplifies each story, making him an invaluable partner in achieving ambitious project outcomes.
His work as a choreographer and movement consultant has included collaborations with renowned brands like Red Bull, Nike, Intel, and Coca-Cola, and he has staged performances for high-profile platforms like Vogue Arabia and Grammy award-winning artists Mya and Eve.
"Every capture from my camera is shaped by my background in dance. Decades of training taught me how to see movement, composition, and energy even in stillness. My shots aren't just about capturing a moment, they're about telling a story."